The company had a unique niche in the women’s fashion industry, establishing relationships and a strong focus on understanding customers was their underlying competitive advantage. ![]() ![]() Fisher’s original principles remained at core of their design philosophy and values which included simple, sensual, beautiful, timeless and functional. ![]() Products are produced in accordance with standard industry cycles, wholesale channels typically placed orders during the three key selling seasons which are fall, resort and spring. These designs featured forgiving silhouettes that flatters women’s no matter the body type and were made to make the wearer feel beautiful and sensual with high quality artisanal fabrics. The company’s philosophy was the simpler the garment the more flexibility you have in how you wear it.” Collections were versatile and designed to make getting dressed easy. The company’s core customers consists of affluent, middle aged, baby boomer women, between the ages of 45-64. Their collections are inspiring, trend-relevant and timeless. Eileen Fisher is a mid-sized, upscale fashion brand known for their high-quality eco-friendly fabric and simple yet stylish designs.
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